The Sonora Experience

Last year, Sonora brought together twenty-two emerging brands that ranged from apparel and accessories to wine and beer. What unified us was our love for the outdoors, getting our hands dirty, and older, more natural DIY techniques. Find out more.

“Away from the smog in cities, our hearts are drawn west, where the only dust is earth, and the only barrier is the sky. Head west for the silence that roars from a wild heart.”

— Lily Moon River